About the Guest
Stacey is not only a professional photographer, but she is also the founder & CEO of Pepper—an agency that provides modern marketing and content strategy to creative entrepreneurs and photographers around the world. She is also the founder of Conference + Chill—the first of its kind, and ongoing, worldwide virtual photography conference.
Pepper was created when Stacey was on the brink of burnout as a successful photographer (running Noir Stories and Stacey Krolow Photography) and was unable to find a virtual assistant who was specifically niched in the creative industry—someone who understood the creative mindset and how art is the passion that drives us.
After exhausting all avenues and talking with other friends in the industry, she realized there was huge potential for starting her own company made up of virtual assistants for creative-type business owners. While Pepper began as a virtual assistant company that worked with North American creative clients, in less than a year, the company went international and started working with clients around the world. Pepper is now a creative agency that provides services such as SEO, social media management, blogging, newsletters, Pinterest, and more for creative entrepreneurs from many different industries, not just photography!
In 2020, a lot of Pepper’s creative clients—who are largely in the wedding photography and videography industry—took a blow to their businesses due to the pandemic and Pepper wanted to do something to boost them up and still bring in much-needed revenue. This is where Conference and Chill: The Virtual Photo Gathering was born. It’s a live, virtual conference that began with a 4-day, virtual event in July of 2020 and has now held five separate conferences (one-day events that run from 10-12 hours), and has events scheduled on a continual basis. The events include presentations from incredible photographers around the world, panels, chill hangouts, giveaways, cocktails, and epic dance parties!