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January 5, 2022

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How to Create Habits in your Photography Business that Last

Author
Lauren Cumpson, About Lauren

Have you ever wondered why we offer exactly 21-days in our free trial? Or why we included three months instead of two in our giveaway? No? Well regardless…we are pretty intentional about those numbers for good reason.

In the 1960 book titled Psycho-Cybernetics (audiobook), Dr. Maxwell Maltz suggests that it takes a minimum of 21 days to form a new habit and adjust to a new situation – or in our case, learn a software.

Based on his research, we've carefully selected our free-trial period to last 21 days. Our new users deserve a fair chance in learning if Sprout Studio is the right fit – and decisions like subscribing to a new software should never be rushed.

The standard practice we have seen across other software companies is to offer seven days in trial. But that doesn't allow users much room to really test it out and puts an unspoken pressure on new users to commit.


At Sprout Studio, we are confident that our software will make photographers' lives easier, more streamlined, and save them time. So, we let our software speak for itself without having to use the “seven-day pressure tactic”.

Photographers deserve the chance to fully learn Sprout Studio in those 21 days before committing.

Maltz's statement went on to be tested by health psychology researcher Phillippa Lally at the University College London. Her study in the European Journal of Social Psychology found that on average, a new behaviour becomes automatic after 66 days and mastered after 88.

So, for our end-of-year giveaway, we decided – what better prize than 88 days (or 3 months) of Sprout Studio Pro Plan for free! The winner of this giveaway will get the chance to

master our software without ever having to pay a dime.

Start for free, 21 days on us!

Sprout Studio is made by photographers, for photographers. Start making a living doing what you love today.


Oh, and we threw in a free MacBook Pro for good measure 😉 because this year is all about helping photographers succeed.

What better way to start 2022 than with two important tools for photographers that can launch their business into heights they didn't know possible!

Here are the rules:  

  • Every trial or sign-up in December has automatically been entered into this draw (with a $3000.00 value).
  • To earn more entries, become an ambassador today and start making referrals using your unique link.
  • One referral = one entry!

If you want to master Sprout Studio by winning a 3 month Pro Plan subscription on us, PLUS a brand-new MacBook Pro, get started here.

We're rooting for you, photographer!

P.s. This giveaway closes on December 31st, 2021. The winner will be announced on January 3rd, 2022.

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