Resources for Photographers

How to price your prints as a photographer

If you’re trying to figure out how to price yourself as a photographer and make a living doing what you love, this calculator will help you know what to charge for your prints so you can turn your passion into a thriving business. 

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More pricing calculators for photographers

We exist to help you make a living doing what you love, and it’s not just about Sprout Studio, the software – a CRM and all-in-one business management tool. We want to help you thrive as a photographer. We – literally – wrote the book on pricing for photographers. Almost 15 years ago, Bryan Caporicci and Rob Nowell wrote the book Pricing for Profit, which has since been taught to 100s of 1000s of photographers around the world. 

Print Pricing Calculator

See how much you should charge for a print and learn how to price your prints as a photographer.

Newborn Session Pricing Calculator

See how much you should charge for a portrait session and learn how to price your sessions as a photographer.

Wedding Album Pricing Calculator

See how much you should charge for a wedding album and learn how to price your albums as a photographer.

Growth Potential Indicator Score Calculator

See where you should be investing your time to get the greatest business growth as a photographer.

Frequently Asked Questions

Kicking off your career journey with the right foot means figuring out the annual income you need to live comfortably in your area. A quick online search can uncover the average living costs, or you might already have a good idea based on your own experiences or family advice. It’s all about finding that sweet spot where your financial needs meet your lifestyle goals.

Your pricing strategy is much more than a number on an invoice; it affects everything from client relationships to your personal well-being. And nailing your pricing isn’t just about covering costs or earning a profit; it’s about valuing your art, your time, and your skill.

Here are 4 reasons why nailing your pricing is essential

  1. Builds (and breeds) confidence: When your pricing is well-thought-out, you gain confidence in presenting it. If you’ve ever felt uneasy about sales or discussing prices, this approach will empower you to slide those figures across the table with assurance.
  2. Ensures profitability: Understanding the connection between your pricing and your profits is vital. By defining your costs and applying a consistent markup, you can predict your profitability, leading to smarter business decisions.
  3. Makes expectations clear: Clear pricing means fewer misunderstandings with clients. When you can easily explain your rates, it builds trust and leads to smoother communications and happier customers.
  4. Helps avoid burnout: Proper pricing helps you balance supply and demand in your market; it’s a driver (or deterrent) for business. When you’re fairly compensated for your work, you create balance in the volume of work you do and create a sustainable and fulfilling career.


Pricing and packaging don’t have to be complicated. It can be very simple, straightforward and easy to do when you understand this process for doing it. The good thing is that we built Sprout Studio off of these – and many other – sound business principles in mind. That’s why photographers who use Sprout Studio are 1-step closer to succeeding in business because Sprout Studio helps you do the business stuff you don’t love to do so you can spend more of your energy and time on the things you love to do.

If you’re interested in trying out Sprout Studio and seeing the kind of photographer you can be and the kind of business you can grow with Sprout Studio by your side, we have a 14-day free trial, and we’d love to have you join the family. Sign up here to get started!

When presenting your prices and packages to your clients, there are 3 principles to follow:

  1. Present options: When you give 1 option, it’s a “yes” or a “no” choice. When you present more than 1 option (I recommend 3 or 4), it’s a “this” or “that” choice. There’s a reason pricing psychology (and almost every successful business on the planet) has good, better, best options.
  2. Curate your offerings: Only show offerings that are relevant to your client. If they’re booking an on-location portrait session, don’t show them studio rates. Give them options that are relevant and curated for them.
  3. Keep it simple: Don’t make your clients burn mental calories to figure out what your packages include, what’s different about them and what the benefits are of one package vs. another. Keep things simple, clear and intuitive. A rule of thumb is to increase prices by 50% between packages. For example – $2000, $3000, $4500, $6750; there’s enough of a gap there that the jump makes sense and feels justified and significant.

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