Ways 2023 is expected to impact the photography industry and your business

The business of photography has come a long way. Photographers have had to stay agile as trends come and go, technology continues to improve, and new fears emerge.

But what about the future for photographers in 2023? What changes in the photography industry can we expect? And how will those changes impact your business? 

We surveyed over 30,000 photographers to create a 2023 industry forecast for photographers running their businesses. Learn how this upcoming year may affect you and your photography business.

Who is Sprout Studio?

You may be reading this thinking: “who are these people trying to tell me about my photography business? Why should I trust them?” – which is fair!

So let us introduce ourselves and explain why we care about you, your industry, and your success as a photographer.

Sprout Studio was founded in 2015 with one goal in mind. To help photographers make a living doing what they love.

Bryan Caporicci, CEO and Founder of Sprout Studio

Our CEO and Founder, Bryan Caporicci, had spent over ten years as a full-time photographer at this point.

He found that running his business was substantially more difficult with a mess of disconnected systems.

As a photographer and business owner, he was fed up with hitting the same major roadblocks. He was wasting his time trying to stay organized managing multiple software.

After all, he got into the photography industry to take photographs – not send invoices, create questionnaires, and write emails.

Bryan wanted it to scratch his own itch, but he also knew he wasn’t the only photographer struggling to keep things organized. Thus, Sprout Studio was born to help photographers win at business, win with their clients, and win in their lives.

Now almost 8 years, a team of people, and countless late nights later, we have helped thousands of photographers succeed in their businesses every year.

The “Why”

Our mission continues to hold true.

We are constantly improving our software based on the needs of photographers who want to make a living doing what they love.

Hence, this report!

It started as a way to learn how we can better our software and resources to fit photographers’ anxieties and goals in 2023. But it turned into much more.

Through the industry report, you’ll learn how photographers perceive this upcoming year, what they hope to accomplish, and what they need to reach those goals.

You’ll read how their businesses have been impacted in years before and how we predict the photography industry will be shaped moving into 2023.

Industry Report

Based on the data collected, we found consistency throughout the replies regarding their outlook on the photography industry in 2023.

By a clear majority, photographers were found to have anxiety surrounding generating leads, booking clients, and having clients spend consistently.

Almost 1/3 of photographers think that exploring new marketing and advertising strategies will be the solution to their “bookings” problem.

Photographers clearly have their “eyes on the prize” with specific goals to meet in 2023, but they feel like they don’t have the time or skill to accomplish those goals. So they need to either hire or free up their time.

Sprout Studio's 2023 Photography Industry Report

While 1/4 of photographers blame external forces (i.e. the economy) for their challenges, just as many think hiring a business coach will solve their problems.

A large majority of photographers hold a self-deprecating mindset and feel like they are fumbling and trying to grow their businesses.

Many photographers are making changes in their business (i.e. new studio) and life (i.e. expanding their family), adding to the stress of trying to “do it all” themselves.

We will explore these concepts throughout the report, dive deeper into the results that brought us to these conclusions, and showcase how 2023 could impact the photography industry (and your business).

Written by <br>Lauren Cumpson
Written by
Lauren Cumpson

Communications Specialist at Sprout Studio

Written by <br>Lauren Cumpson
Written by
Lauren Cumpson

Communications Specialist at Sprout Studio

SEEDS TO SUCCESS

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Workflows

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admin tasks

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reports & analytics

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galleries

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ambassadors

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scheduler

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INDUSTRY REPORT

The Photographer's 2024 Industry Report. Out now.

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INDUSTRY REPORT

The Photographer's 2024 Industry Report. Out now.

We sent out a survey to thousands of professional photographers to better understand how the first half of 2023 was looking for them and what they were thinking about, worried about and excited about moving into 2024. See what they had to say.

2024 Industry Report print out for Professional Photographers
SEEDS TO SUCCESS

Weekly actionable business tips for photographers

Success in photography is 80% business and 20% photography. Easier said than done, right? It’s ok – you just haven’t had the right systems, habits and strategies. That’s about to change. Join Seeds to Success and every Thursday morning, I’ll email you with 1 specific business tip to help you move the needle in your business.

Workflows

Sick of drowning in admin tasks?

Photographers, don’t let admin tasks dim your creativity. Sprout Studio’s automation and customizable workflows can set you free. Let Sprout Studio take care of the heavy lifting. Sign up for our free trial and rediscover the joy of photography.

Sprout Studio Professional Photography All-in-one CRM
ADMIN TASKS

Sick of drowning in admin tasks?

Photographers, don’t let admin tasks dim your creativity. Sprout Studio’s automation and customizable workflows can set you free. Let Sprout Studio take care of the heavy lifting. Sign up for our free trial and rediscover the joy of photography.

Sprout Studio Professional Photography CRM
Reports & Analytics

Time to stop guessing and start growing.

Sprout Studio’s analytics, email marketing, and automation can elevate your photography business. Sign up for our free trial and take the first step towards success.

Sprout Studio Professional Photography Business Insights
Galleries

Elevate your photography with stunning galleries.

Present your work in the best light with our advanced gallery software. Showcase your creativity and connect with your audience like never before. Experience the power of visual storytelling today.

Sprout Studio Professional Photography Proofing Galleries
Scheduler

Streamline your photography schedule.

Tired of juggling appointments and bookings? Our scheduler features are designed to simplify your life. Spend less time managing schedules and more time capturing moments. Try our scheduler today and take control of your time.

Sprout Studio Professional Photography Scheduler
Ambassadors

Spread the love and earn as a photography ambassador.

Calling all photographers! Want to turn your passion into earnings? Join our ambassador program and share your love for photography. Not only do you get to be a part of an inspiring community, but you also have the chance to make money doing what you love.

Sprout Studio Professional Photography Client Portal
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