1. What is my Value Proposition?
2. Am I effectively communicating this?

🔑 Key Takeaways

• The mechanics of pricing are not that difficult. Use a COST OF GOOD MODEL (DM us for spreadsheet) = this is simple. The hard part is the mindset block from pricing yourself as a photographer.
• The Elements of Value Pyramid – “nostalgia, heirloom, provides hope, self-actualization” are elements higher on this pyramid that photographers need to utilize more of – compared to lower elements when pricing themselves.
• Price is meaningless without context!

💬 Room Discussions & Questions

• “I’m not good enough” – Because photographers live and breathe in this space (comparing against others in our industry) – we devalue ourselves. This is unfair. We still need to better ourselves and hone our craft. But we need to be mindful of this comparison. Focus on you. You are worth it and you are creating value for your clients.
• Use a hybrid “pricing” model – make small incremental changes. Moving you closer and closer to your end goal. Not this stark contrast. Helps the sticker shock with clients. Be patient with your business!

👋 Follow Bryan, Nathan, and Sprout

• Bryan
• Nathan
• Sprout Studio

🔗 Reference Links

• 📚 Die Empty “The Aspirational Gap” by Todd Henry
• 🎥 Apple Commerical
• 📚 Better Than Before by Gretchen Rubin