(You think) Your clients don’t think you’re worth it
(You think) Your clients only care about the price
You wouldn’t pay your own prices
📌 The “Get-Give Principle”
We’re balancing two sides of the equation:
1st side: The value that we’re getting
2nd side: The price that we’re paying
Our jobs as photographers/entrepreneurs is to make sure that formula is set up as: Value > Price
What is my Value Proposition?
Am I effectively communicating this?
🔑 Key Takeaways
The mechanics of pricing are not that difficult. Use a COST OF GOOD MODEL (DM us for spreadsheet) = this is simple. The hard part is the mindset block from pricing yourself as a photographer.
The Elements of Value Pyramid – “nostalgia, heirloom, provides hope, self-actualization” are elements higher on this pyramid that photographers need to utilize more of – compared to lower elements when pricing themselves.
Price is meaningless without context!
💬 Room Discussions & Questions
“I’m not good enough” – Because photographers live and breathe in this space (comparing against others in our industry) – we devalue ourselves. This is unfair. We still need to better ourselves and hone our craft. But we need to be mindful of this comparison. Focus on you. You are worth it and you are creating value for your clients.
Use a hybrid “pricing” model – make small incremental changes. Moving you closer and closer to your end goal. Not this stark contrast. Helps the sticker shock with clients. Be patient with your business!