Room Show Notes
Room Show Notes
💡 Today’s topic: Handling Initial Inquiries
Handling initial inquires starts with Contact Forms:
- Different contact form for each type of photography
- Use conditional questions to guide the experience
- Visitors should feel like they’re getting in touch with a human
- Suggestive questions to guide thought-process (weed out or self-select in)
- Use a thank-you page
#1 MOST important thing when it comes to Contact Forms = Ask a question(s) that will give you insight and context for your reply
- Speak with relevancy
- Understanding how you can help them
- Build a more guided process
Top tip: Ask 1 or 2 question(s) that give insight into your Contact Form. This way, your reply will help you stand out rather than being generic form!
- Instead of just leaving you text box for details, ask a question with more commitment (emotion)
- Example 1: Which of the following is most important to you (Checkbox):
- I want to look like a fashion model on my wedding day
- I want to remember the little details on my wedding day
- I want my wedding to be featured in a wedding magazine
- I want to look back on my album and remember how I felt on my wedding day
- I want to have all the moments documented, both big-and-small and in-between
- I want to document the people who I am celebrating with and capture them at their best
- Example 2: Picture this, “5 years from now when you open your wedding album together (maybe with your kids), and you look at each other and say, ________.
👋 Replying to Contact Forms
- Reply fast, but not too fast
- Guide the next steps
- Design a follow-up sequence
- Personalize the subject line of the email.
- Use your client’s name and use it often.
- Be personable – don’t be robotic.
- Talk about something contextual.
- Ask a thought-provoking or unexpected or question.
- Always think about WIIFM.
- Be clear about the next steps in full detail.
- Use your email signature.
🔑 Key Takeaways
Let’s challenge the idea of making Contact Forms “simple and clean”
- The Law of Commitment and Consistency
- Once we as people have taken a position or shown movement in one direction, we tend to stay in the direction (we commit to this decision even though it may be wrong) – think of a heated argument = this is cognitive dissonance!
- The more we put at stake, the more we put on the line = the more/bigger commitment
🔗 Room References
- 📚 How to Win Friends & Influence People by Dale Carnegie
- 📚 How to Book More Clients in 30 Days by Bryan Caporicci
👋 Follow Bryan, Nathan, and Sprout
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