🔑 Key Takeaways

• The Get-Give Principal

💬 Room Discussions & Questions

• “I had a zoom meeting with a client and the coverage they wanted was priced way more than my typical quote – how do I get more comfortable with presenting higher prices?” 
  • Always have options to fit those
  • 4 collections:
    1. The Whopper Collection (12-20K – this is meant to be shocking!)
    2. The package that clients want (the ideal album, coverage, etc.)
    3. The package that clients get (maybe a smaller more basic album, etc.)
    4. The base collection (bare min. to cover your commission)
  • Clients can see you’re comfortable living in that space (The Whopper)
  • There’s no one size fits all – walk them through the collections/packages – to give them that ballpark -nothing is set in stone
  • Say the price without hesitation – with confidence – then pause – to get their reaction
  • THIS IS PRICE ANCHORING
• “I just made the switch to full-time photography – I don’t know if it’s just COVID – but I feel like everyone is just looking for the cheapest option”
  • The Get-Give Principal
  • This is why I’m worth what I’m charging
  • Talk more about your differentiation, the experience clients will have with you, more than just a commodity
  • Formulate your perceived value, cost-of-goods, experience design
• “I’m in my first year of business, I’m trying to jump as many gaps as I can (the standard linear growth) – what would do today, if you were starting over today, to get your business where it is (mid-higher range), without social media:
  • Nathan: Developing content for couples you want to reach
  • Bryan: Market research – who do they talk to – before they get to me? What is the path my ideal client take (hotels, planners, etc.) – then I would build a relationship with them
• “I’m starting to book my ‘Whopper Package’ more often – is it time to increase my prices… I’m having a roadblock, but I feel bad because we’re still in the midst of a pandemic” (ie. people are having less people)
  • How do I raise price = how to increase profit
  • Less people, may = less coverage, may = less time
  • Less time, + same prices = higher profit

🔗 Room References

• 📃 Free photography business articles and resources: getsproutstudio.com/community/articles-for-photographers/
• 💬 Sprout Studio Facebook Community Group
• 📲 Social Media Strategy weddingtips.club

👋 Follow Bryan, Nathan, and Sprout

• Bryan
• Nathan
• Sprout Studio