march 2021

12mar11:00 am12:30 pm📸 Wedding Photography Q&AThe stag is yours! Hang our with Nathan & Bryan today to ask any questions you're wrestling in with your business!

Room Show Notes


🔑 Key Takeaways

  • The Get-Give Principal

💬 Room Discussions & Questions

  • “I had a zoom meeting with a client and the coverage they wanted was priced way more than my typical quote – how do I get more comfortable with presenting higher prices?” 
    • Always have options to fit those
    • 4 collections:
      1. The Whopper Collection (12-20K – this is meant to be shocking!)
      2. The package that clients want (the ideal album, coverage, etc.)
      3. The package that clients get (maybe a smaller more basic album, etc.)
      4. The base collection (bare min. to cover your commission)
    • Clients can see you’re comfortable living in that space (The Whopper)
    • There’s no one size fits all – walk them through the collections/packages – to give them that ballpark -nothing is set in stone
    • Say the price without hesitation – with confidence – then pause – to get their reaction
    • THIS IS PRICE ANCHORING
  • “I just made the switch to full-time photography – I don’t know if it’s just COVID – but I feel like everyone is just looking for the cheapest option”
    • The Get-Give Principal
    • This is why I’m worth what I’m charging
    • Talk more about your differentiation, the experience clients will have with you, more than just a commodity
    • Formulate your perceived value, cost-of-goods, experience design
  • “I’m in my first year of business, I’m trying to jump as many gaps as I can (the standard linear growth) – what would do today, if you were starting over today, to get your business where it is (mid-higher range), without social media:
    • Nathan: Developing content for couples you want to reach
    • Bryan: Market research – who do they talk to – before they get to me? What is the path my ideal client take (hotels, planners, etc.) – then I would build a relationship with them
  • “I’m starting to book my ‘Whopper Package’ more often – is it time to increase my prices… I’m having a roadblock, but I feel bad because we’re still in the midst of a pandemic” (ie. people are having less people)
    • How do I raise price = how to increase profit
    • Less people, may = less coverage, may = less time
    • Less time, + same prices = higher profit

🔗 Room References


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Time

(Friday) 11:00 am - 12:30 pm(GMT-05:00) View in my time

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