Solution aware: They are searching… (**most of our clients are here – they are engaged and are now searching for a wedding photog)
Product aware: They know about you…
Right side: Aware, following you for years, plan their wedding date based off of your ability)
🔑 Key Takeaways
Marketing brings us AWARENESS. Networking, relationship building, copartnerships are just as relevant today in the social media world!
💬 Room Discussions & Questions
“Biggest struggle for my wedding photography business is acquiring leads”
What is the anatomy of a lead = Someone gets in touch with us… BUT what does that look like?
What is the PATH that someone would need to follow in order to become a lead?
(1) They find you on social/ WOM, search, paid AD, etc. (2) They go your website – visit (3) They engage with your website – having a buy-in (3) They find your contact form – inclined to fill it out (4) They filled it out!
A lead becomes more valuable to us as soon as we respond to that lead, AND THEY RESPOND BACK = this is an engaged lead
So now that we’ve broken it down ^ what area can we improve on (ie. is your contact form easy and intuitive?)
“Struggling with albums. They don’t have any but want to add it to their offering”