22jan11:00 am1:05 pm🖥 Website mistakes to avoid as a photographerWhat makes up a good website? A good design? Nice colours? Pretty pictures? A well-thought-out brand? What if none of that mattered? Avoid these website mistakes and let's chat!
Room Show Notes
🤔 What makes up a good website? A good design? Nice colors? Pretty pictures? A well-thought-out brand? What if none of that mattered? 🤯 All this stuff is important but… Today we’re
Room Show Notes
🤔 What makes up a good website?
A good design? Nice colors? Pretty pictures? A well-thought-out brand?
What if none of that mattered? 🤯 All this stuff is important but…
Today we’re talking about what is necessary to build a website/design for your visitor’s digital experience so that you can get more inquiries and book more clients 💰
You need to make your website about the SINGULAR visitor – not you!
You MUST ask these questions:
- Who are you talking to? Talk to one person.
– How many times on your website do you say “Me, I, Myself” as opposed to “You”
– Do the research on who that person is. Create buyer personas (give them a name, age, etc. – aka demographics)
– 📚 MUST-READ: Building A Story Brand by Donald Miller
- What are they trying to accomplish?
- How can you help them?
- What “path” can they follow to get what they’re looking for?
- Include images everywhere
- Show images 1-at-a-time
- Show full sets or stories, not a “best of” album
- Don’t overwhelm
- Show what you want to shoot
- Remove the “story” that you have about images (the copy)
- Tell stories with images
- Keep color and B&W together
🏛🔑 Overall Key Points
- Keep it simple
- Call to action (CTAs) on each page!
– Have a global “Get Started” button
- Put your phone number on your site
– Have a separate business phone number
– Tools: Google Business Phone Number; Text Now app; Ooma
- Guide your visitors
- Simplify the nav
- Pick a primary goal
- Sprinkle testimonials THROUGHOUT your website – don’t have a separate “Reviews” page
- Reach out for testimonials = you guiding the conversation (but don’t put words in their mouth) – instead, find out what makes you different!
– Get 1 long-form and a few short-liners. Put in a google doc and review with your clients to make sure it’s OK
– Transition Interviews: map out your customer journey – at each milestone/point do a transition interview to gain positive and negative feedback (record with permission)
- Hire a copywriter!! Communicate consistently!
- Having video testimonials = FIRST, where is this video going on your page? SECOND, guide the questions = get specific (don’t give generic questions because you’ll get generic answers – aka, “How did you like your experience” a no, no!)
- Show your face as a photographer! Let them get to know you – build that connection immediately!
🔑 BIGGEST TAKEAWAY: KNOW WHO YOU ARE TALKING TO!
💭 Room Questions & Discussions
- 💭 Pricing on a website?
– Have a ball-park, starting price, display the benefits (don’t give everything)
– Pricing = logical mindset but your website = emotional mindset
– Frame your price = gives value
- 💭 Too many CTA’s?
– Yes. Don’t have too many distractions or too many options (the paradox of choice).
– Each page needs to lead to the next!
– “Find out more about our process” button instead of “Contact Us Now” x4 (esp if you have a Contact form page)
– Try: Next & Previous CTA’s (Step 1, 2, 3, 4… Book)
- 💭 Being friends with clients?
– Relationships are #1. But don’t mistake that for being BFFs (you still can and it sometimes happens). In terms of your website, potential clients aren’t coming to find a friend. They have a problem that needs to be solved (photos), your copy needs to resolve this!
- 💭 What if I offer different markets of photography (wedding vs newborn)
– What makes them different? How can you let them self identify?
– Provide different URLs (Ex. BryanPhotos.com/commerical/ – so these clients don’t even see wedding content)
– When you INDEX these pages, Google will more likely pull these pages compared to your main page!!
– Don’t design or build your website for SEO (what SEO actually means, Google is trying to give relevant results to its users based on their needs) = DESIGN for people!
– Use SEO in blogs, marketing, Youtube, etc. instead!
✏️ 4 Tips for Copywriting
- Put it all in one place – it gives you a holistic view (makes sure pronouns, flow, the story is consistent)
- Use a tool called Grammarly (not just spelling mistakes – advice for tone, intent, run-on sentences)
- Read your copy OUT LOUD to yourself
- Read it OUT LOUD to someone you know
Or hire someone to do it! Make sure this person knows you = remain authentic!
📢 Easton Reynold’s Take
Marketing to Millenials vs to Boomers is DIFFERENT
- Use to be portfolio heavy… not anymore! The focus is now on…
- What is the experience like working with you? Why is it different than working with the thousand other options?
- Use video to (80% more likely to engage, 60% more likely to convert)
- Don’t rely on SEO!
Easton’s Company👉 The Art of 6 Figures
🔗 References + Links
- 📚 If your website was an employee, would you fire it? By Allan Burg
- 🤖 HotJar or Mouseflow: see how users experience your website (what they click, how they scroll, etc.)
- 🔈 Share audio for social for testimonials with Wavve
- 📚 Building A Story Brand by Donald Miller
- ☎️ Text Now
- ☎️ Ooma
- 📚 Influence by Robert B. Cialdini
- 🎥 Starts with Why? by Simon Sinek
👋 Follow Bryan, Nathan, and Sprout Studio
(Friday) 11:00 am - 1:05 pm(GMT-05:00) View in my time