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150+ Email & Workflow Templates Every Photographer Needs in 2022

Lauren Cumpson, About Lauren

We’ve all been there, photographer – sitting at your computer, staring at the screen, trying to piece together the right words in an email for your client. Or maybe you're designing a workflow then glance over at the clock, only to find hours have already gone by!

Sure, you get it done – I mean, it’s all part of running a business. But writing emails and creating workflows takes time out of your busy day, and as photographers, words aren’t exactly our number one priority.

So, this year for our Black Friday deal we’re offering FREE email and workflow templates in our New Horizons Template Bundle!

Along with 25% off all annual plans, you’ll also receive over 150+ templates to save time and make running your photography business easier than ever before.

If you already have a Sprout Studio account, you can also purchase our template packs separately for 50% off on Black Friday – up to $400 in savings! (now you can buy that camera lens you’ve been eyeing 👀).

Here are all the amazing packs included:

  1. The Ultimate Workflow (valued at $400)
  2. The Sales Workflow (valued at $200)
  3. The Difficult Conversations (valued at $100)
  4. The Ultimate Newsletters (valued at $100)


Pack 1: The Ultimate Workflow

The first pack in our template bundle includes everything you could need for organizing the flow of communication to your clients.

From lead inquiries, welcome emails, booking steps, and session prep, to gallery updates, questionnaires, follow-ups, and everything in-between – you’ll be sure to have a professional and reliable workflow.

Our CEO and Founder Bryan Caporicci took from his own experience as a professional photographer and entrepreneur, to create templates he knows will save you time and make you money.

Photographer Email Workflow Template

Start for free, 21 days on us!

Sprout Studio is made by photographers, for photographers. Start making a living doing what you love today.

In this pack, he’s added Ultimate Workflows for:

  1. Wedding Photographers
  2. Boudoir Photographers
  3. Family/Children Photographers
  4. Newborn/Maternity Photographers
  5. Senior Photographers
  6. Headshots Photographers

So, if your photography business includes a wide range of specialties, don't worry because you get all six!

No more stressing over writing emails and creating workflows, we’ve got you covered. With The Ultimate Workflow pack, everything is done for you! Just customize names and dates, then voila – a consistent and organized message sequence to make 2022 the easiest year for photographers yet.

Interested in this pack? You can purchase it here.

Pack 2: The Sales Workflow

Our next pack is all about sales – so you know it’s going to be good!

Photographer Email Sales Workflow Template

This part of the client experience is integral to running your photography business. Sales is a mix of staying professional, keeping your clients happy, and using your marketing abilities to make a living doing what you love!

As a photographer running a business, it can get tricky to focus your attention on advertising yourself when you have so many other things to think about!

While we have an entire team dedicated to just marketing alone, you are impressively running all aspects of your business without help – that is unless you sign up for Sprout Studio and let us take care of that! (see, marketing can be smooth 😉).

Whether you do IPS, album sales, portrait book sales, or gallery sales – this pack has a workflow to make life easier. We included messaging to enhance your client's experience and market your products in a way that keeps both you and your clients happy.

From soft sells and questionnaires to scheduling reminders and follow-ups, these workflows make getting sales a simple and seamless process. The days of needing a marketing degree to advertise yourself are long gone – the New Horizons Template Bundle has your back.

Interested in this pack? You can purchase it here.

Pack 3: The Difficult Conversations

You know those conversations with clients that you absolutely dread?

Whether you’re responding to an awkward message asking for a discount, requesting overdue payments from a client, or replying to someone who insists they can edit their own photos – we don’t think you should go through it alone.

Photographer Email Difficult Conversations Template

The third pack in our New Horizons Template Bundle is everything you don’t quite know how to say, said for you.

Here are just SOME of the email templates you’ll get in the Difficult Conversations pack:

  • Client cancels confirmed session
  • Photos being held from lack of payment
  • Photos taking longer than expected
  • In reply to a client not happy with photos/products
  • In reply to a client wanting a reshoot
  • In reply to a client asking for unreasonable edit requests
  • Copyright infringement
  • Vendor photo usage
  • In reply to a client breakup (wedding)
  • The client requests raw or unedited images
  • Potential client says “you’re too expensive!” (no discount)
  • The company uses your photos to promote their business without permission
  • Response to a client who isn’t the right fit

Difficult conversations are unavoidable, but the stress that goes along with them doesn't have to be. With this template pack, you can put your mind at ease and feel confident sending out those hard-to-write emails.

Interested in this pack? You can purchase it here.

Pack 4: The Ultimate Newsletters

Photographer Email Newsletters Template

Whether you want to keep your clients updated, showcase your latest work, or get ready for a big sales promotion – a newsletter is a perfect opportunity to reach your client base.

This pack includes beautifully designed newsletters that are customizable and formatted in a way that effortlessly gets your message across.

The Ultimate Newsletter pack is full of themed templates for every type of photographer – from wedding, newborn, and maternity, to family, senior, and boudoir! Our talented graphic designers ensure they look gorgeous.

Other newsletter templates are too complex, overpriced, and you end up spending more time trying to customize them than it’s worth! And we don’t want that. So, we made The Ultimate Newsletter pack straightforward and formatted in a way that follows our very own marketing techniques!

Simply follow the outline, input your personalized message and logo, then we’ll take care of the rest.

Interested in this pack? You can purchase it here.

How to Get the Deal and Make Life Easier

Now that you’ve seen what awesome templates and workflows we have in store – here’s how you get this $800 bundle for free:

When signing up for a Sprout Studio account on Black Friday, the New Horizons Template Bundle will be automatically added to your account!

The packs you get are based on the plan you choose. If you sign up for the…

💌  Lite Plan users receive Pack 4
💌  Basic Plan users receive Pack 3 & Pack 4
💌  Pro Plan or a Studio Plan users receive Pack 1, Pack 2, Pack 3, AND Pack 4!!

PLUS, if you select the Lite or Basic Plan and want more template packs, you can purchase them separately for 50% off (along with current users) on Black Friday 🎁.

This is an exclusive deal for our users to show how much we care! We know how hard the last 18 months have been, and we want to help make the next 18 easier with some time-saving email templates and all-in-one workflows.

After all, our goal has always been, and will always be, to help photographers make a living doing what they love. So, spend less time crafting the perfect email and more time loving what you do when you sign-up for Sprout Studio this Black Friday!

Email Template Bundle - Pack Guide

*Available on November 26, 2021


  • maria
    how do I get these bundles?
    • Lauren
      You purchase them on Black Friday
    • Matt
      Hi Maria! You can purchase the templates here: https://getsproutstudio.com/blackfriday/?templates
  • April Ludwig
    Are these templates no longer available? I cannot find them anywhere on the site or through my own account
    • April Ludwig
      And that link above does not have the templates either
  • Matt
    Hi April, These templates can be purchased via Stripe now - here are the links: Ultimate Newsletters: https://buy.stripe.com/7sI3g72OFev0daw001, Difficult Conversations: https://buy.stripe.com/dR63g74WN9aGdawdQS, The Sales Workflow Pack: https://buy.stripe.com/9AQ4kbgFv5Yu0nK28b, The Ultimate Workflow Pack: https://buy.stripe.com/3cscQH74V72y5I4004
    • Kevin Ivers
      How do i purchase the bundle with all of these packs?>

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