What you can learn from my dentist
Every year I visit the Dentist.
I am greeted by name by the receptionist, who asks me to sit and wait for the Dental Hygienist. The Hygienist comes out to the waiting room within 5 minutes, and also greets me by name, along with a friendly smile. She brings me back to an exam room for my check-up and cleaning.
Once she's done, my Dentist comes in to the room. He greets me by name and shakes my hand. As he sits over me and exams my mouth, he asks how my photography business is doing, if I had a busy wedding season, whether my Mom had retired from nursing yet, and if my brother Rob had found a full-time job teaching yet.
He talks to me and treats me as though I am a friend. He engages in conversation with me, and he makes sure I know that he cares about me.
You must be engaging in conversation with your clients in a relevant way.
Now – my Dentist probably sees close to 50 patients a day, 5 days-a-week. Does he actually remember all these details for every single patient? Highly unlikely. Have I been a patient for a while? Yes – my whole life. Are my parents and brother patients of his, too? You betcha!
I suspect they have a system to track details, record notes and connect relationships so that each patient feels as though they are remembered. Before he comes in to the room to see me, he probably reviews it quickly to give him some context and points of conversation.
Sure beats the “how about this weather, eh?” small-talk, or asking “so what do you do for a living, Bryan?” every time.
That's the kind of system you need as a photographer.
Photography is all about people
Photography is all about people. Your success is dependent on your ability to form and maintain solid relationships with your clients. You must stay organized and have a reliable system for managing all of the details for each of your clients.
That's why we built Sprout Studio.
Sprout Studio is an all-in-one business success software for photographers, combining Studio Management software with Online Galleries, Album Proofing, Sales Galleries, and much more. It is the first software in the photography industry of its kind, and it solves the real challenges photographers have – staying organized, running a streamlined workflow and delivering an exceptional customer experience.
About the Studio Management component of Sprout Studio
The Studio Management component of Sprout Studio allows you to keep your clients and their sessions organized from start to finish, and beyond. With Sprout Studio, you can do it all in one place:
- Receive leads and inquiries all in one place
- Track and organize leads
- Send emails
- Send contracts
- Create invoices and receive payments
- Collect details through customized questionnaires
- Make notes and upload files
- Maintain contact information and special details for clients
- Manage session dates and appointments
- … and much more!
And this is just the Studio Management component! We make communication more streamlined, such as email templates, variables within emails that auto-populate with information about your client, and automation tools such as workflows.
We also provide dozens of templates for you with Sprout Library.
Not sure how to best follow-up on an inquiry? We've got an email template for that in Sprout Library. Not sure how to best utilize Workflows to automate your lead tracking process? We've got Workflow templates for you to use in Sprout Library. Not sure what kind of information you should collect from a portrait client before their session? We've got Questionnaire templates for that in Sprout Library.
All of this to make communication more effective, more reliable and more streamlined, which means you can spend less time behind your computer and more time behind your camera.