How to run a sustainable and successful photography business

Author
Bryan Caporicci, Professional wedding photographer and CEO/Founder of Sprout Studio About Bryan

You wouldn’t try to start a farm by planting a seed and hoping for rain. There are proven processes and systems that allow for a sustainable and successful farm. Similarly, being a passionate photographer and hoping that clients will knock down your door isn’t enough. But, like every farm starts with a seed, every successful photographer starts with a creative passion.

Sprout-Farm-Cartoon

In order for you to be sustainable and successful as a photographer, not only do you need to have the knowledge to make your pursuit possible, but you also must apply the fundamentals. This is what I call the sustainability formula for photographers.

P.S. That cartoon you see up there? It's ours. We hired one of the best professional cartoonists and animators in the industry to make it for us, and there's more where that came from … Keep reading!

A completely new approach to your growth as a photographer.

The sustainability formula for photographers that I have discovered, defined and refined is:

Being passionate makes your pursuit of being a professional photographer desirable.
Having the right knowledge makes it possible.
Applying the proven fundamentals makes it sustainable.

There is an underlying pattern of being (passionate), having (knowledge) and doing (application) that is ultimately the basis for your guaranteed success. If you want to be successful and sustainable as a photographer, you must be, have and do. Be. Have. Do.

Be. Have. Do. Bring your passion, we’ll bring the rest.

We want to give you every chance of succeeding as a photographer, and we know that through proven processes and systems, tailed specifically to you and your situation, you will be successful. We’ve innovated in the online photography education space, and what we’re going to be doing has never before been done. You will be able to use our innovations to propel your entrepreneurial success into new territories.

Contextual-Education

One of these innovations is what we call contextual education. Let me explain.

With most forms of education, there will always be some generalizing, because it’s one message being delivered to many people. Every photographer has a different situation and so a blanket message isn’t always entirely relevant to everyone. That’s ok though, because this is commonly accepted as the reality of the one-to-many education model, and it’s one of the reasons why hiring a one-on-one mentor is not only more expensive, but also why it's much more specific.

You're different than every other photographer.

You’re different than every other photographer reading this. You have your own needs, your own learning style, and your own experiences. There are some things you do that you’re happy with, and others that you’d like help with. You deserve relevant education like a one-on-one, in a more practical format.

What if you could take a lesson, filter through it, take only the pieces that directly applied to you, and have them presented in a way that is contextual for your needs? This would mean that you don't waste any time, you only get the “golden nuggets” for you, and everything you learn is highly relevant and applicable.

Well, we’ve developed this system. And we’ve done so from scratch because it literally doesn’t exist.

We want to get out of your way, and give you every chance of succeeding. Now you have no excuse.

When planning our “Take Back Your 80” Program, we wanted it to be not only highly educational, but also, we wanted to give you every chance of taking action on the lessons. We wanted you to have every chance possible of achieving success with the program. We didn’t want to waste your time, and we wanted to give you only the advice that you would find helpful.

So, how do we do this? We have created a database of suggestions that are designed to help you clarify, simplify and improve your business. These are suggestions that can be immediately implemented. What makes it specific and contextual for you and your situation is the “Needs Assessment” that we designed for you. This is a quick process that you walk through at the beginning that gives us a “pulse” of where you’re at in your business, what you’re already comfortable with, and where you still need help. Once you finish going through it, we give you only the suggestions that make sense for you, in a way that is relevant for you. This means that you get a completely customized educational platform with suggestions only for you.

It's like having us beside you for a one-on-one mentoring session, but without actually having us there.

Here’s a fun animated GIF of the “Needs Assessment” to tease you, and show what we mean. Not only is the idea completely innovative, but we built and designed it in a way that is ground-breaking. We’re excited, and we know you will be, too!

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The photography industry is ready for a change.

Highly actionable, well-thought out, easily implementable and solid foundations that are custom-tailored for your specific needs. That is what contextual education is all about, and it's what we’ve created for you in the “Take Back Your 80” Program, all for FREE.

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Why are we doing this for FREE? Because we believe that our industry is ready for a change. We believe that there are too many great photographers that struggle, not because of a lack of creativity, but because of a lack of business knowledge, follow-through and implementation. We believe in the freedom that being an entrepreneur allows for, and that there is nothing more attractive than being able to make a living by doing what you love.

We wanted to get out of your way and give you every chance to succeed. Now you have no excuse.

Full disclosure – be prepared for something big!

photography-business-eduation-4Let me clarify – our “Take Back Your 80” Program was created to be 100% self-sustaining. It will be everything we have promised here, and more. You can finish the program, implement the strategies and have the photography business of your dreams. There are absolutely no strings attached. But in favour of full-disclosure, I want to tell you that at the end of the program, we’ll be announcing something BIG. This is something that will undoubtedly change our industry. It is something that has been requested by tens of thousands of photographers, yourself (likely) included. It will be the next big thing in the photography industry. And guess what? You’re going to be the first to hear about it when you sign up for the “Take Back Your 80” Program, because we’re announcing it there first.

I also want you to know that it will not be a traditional “online marketing” hard sell, where you are borderline forced to buy a product at the end of the program. I mean, don't get me wrong … you’ll probably want to, but we'll leave that decision up to you! The “Take Back Your 80” Program is designed to give you huge value and specific, relevant, highly actionable education for FREE, no strings attached. The announcement at the end is just a bonus.

We’d love for you to join us in the “Take Back Your 80” Program, because we know that you’ll be able to implement massive change in your business with ease, and that you’ll love our approach to contextual education. It’s a new kind of education, and it’s just the beginning.

#Personal Growth #Sprout Studio #Studio Management

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