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Room Show Notes
Room Show Notes
π‘ Today's topic: Handling Initial Inquiries
Handling initial inquires starts with Contact Forms:
- Different contact form for each type of photography
- Use conditional questions to guide the experience
- Visitors should feel like theyβre getting in touch with a human
- Suggestive questions to guide thought-process (weed out or self-select in)
- Use a thank-you page
#1 MOST important thing when it comes to Contact Forms = Ask a question(s) that will give you insight and context for your reply
- Speak with relevancy
- Understanding how you can help them
- Build a more guided process
Top tip: Ask 1 or 2 question(s) that give insight into your Contact Form. This way, your reply will help you stand out rather than being generic form!
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- Instead of just leaving you text box for details, ask a question with more commitment (emotion)
- Example 1: Which of the following is most important to you (Checkbox):
- I want to look like a fashion model on my wedding day
- I want to remember the little details on my wedding day
- I want my wedding to be featured in a wedding magazine
- I want to look back on my album and remember how I felt on my wedding day
- I want to have all the moments documented, both big-and-small and in-between
- I want to document the people who I am celebrating with and capture them at their best
- Example 2: Picture this, “5 years from now when you open your wedding album together (maybe with your kids), and you look at each other and say, ________.
π Replying to Contact Forms
When replying…
- Reply fast, but not too fast
- Guide the next steps
- Design a follow-up sequence
- Personalize the subject line of the email.
- Use your clientβs name and use it often.
- Be personable – don't be robotic.
- Talk about something contextual.
- Ask a thought-provoking or unexpected or question.
- Always think about WIIFM.
- Be clear about the next steps in full detail.
- Use your email signature.
π Key Takeaways
Let's challenge the idea of making Contact Forms “simple and clean”
- The Law of Commitment and Consistency
- Once we as people have taken a position or shown movement in one direction, we tend to stay in the direction (we commit to this decision even though it may be wrong) – think of a heated argument = this is cognitive dissonance!
- The more we put at stake, the more we put on the line = the more/bigger commitment
π Room References
- π How to Win Friends & Influence People by Dale Carnegie
- π How to Book More Clients in 30 Days by Bryan Caporicci
π Follow Bryan, Nathan, and Sprout
more
Time
(Friday) 11:00 am - 12:30 pm(GMT-04:00) View in my time
Room Show Notes
Room Show Notes
π‘ Today's Topic: Goal Setting
Where to start?
The “3 Year Goal”
3 years is a great place to start because it's not too far away (oppose to 5 years from now) that it feels attainable but also its higher level – zoomed out the perspective of your business.
- Jot it on paper*
- Get specific (revenue, booking, milestone – a studio, team)
- Follow “Smart Goals” guidelines
Here's where I am – this is where I want to be = what is the difference?
3 years from now, I have to make up this “delta”
What are the milestones: 1 year from now, 2 years from now, 3 years from now
Get more granular – what goals can you do quarterly to make up that annual milestone?
π Biggest Mistakes with Goal Setting
The comparison mindset is the most dangerous place for growth!
We spend more time planning a vacation, rather than plan our lives.
We should have a life plan that envelops a plan for your business.
π Key Takeaways
- CEO mode = goal setting, intentional (Worker Bee mode = dead-down, reactional)
π Room References
- π How to Win Friends and Influence People by Dale Carnegie
- π Influence by Robert B. Cialdini
- π Atomic Habits by James Clear
- π₯ Short Form
- π₯ Good Reads
- βοΈ Smart Goals guidelines
- π₯ The Blueprint Model by Shanna Skidmore
π Follow Bryan, Nathan, and Sprout
more
Time
(Friday) 11:00 am - 12:30 pm(GMT-04:00) View in my time