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Hey, we’re Jake McCarthy and Ryan Welch, and we’re the new owners and leadership team behind Sprout Studio.
Over the past 15 years, together we’ve built successful businesses in the industry—helping thousands of photographers simplify their workflow, grow their income, and reclaim their time.
Like so many of you, we once juggled too many disconnected tools that made running a creative business harder than it needed to be. That frustration led us to build solutions through our other brands—Freedom Edits, Artwork Collective, and Freedom Print Lab—making post-production, print sales, and passive income easier for photographers everywhere. Incorporating a CRM into Freedom was always part of the plan (we’d even started building one). But when the opportunity to lead Sprout Studio came along, it felt like the best of both worlds. We didn’t just want to run a software company—we saw Sprout’s potential as the missing piece we had always wished for when growing our own businesses. With a fresh perspective, we knew we could take it to the next level.
Today, our mission is clear: to make Sprout Studio the most useful, reliable, and intuitive platform in the industry.
What’s next? We’re focused on strengthening core features, refining workflows, expanding integrations, and developing new tools that not only save time but help you grow a thriving, profitable business.
We’re just getting started and we can’t wait for you to see what’s coming next.
Get to know a bit about the people behind Sprout Studio!
Fun Fact: Was once scouted by a California college football program while shopping at a Walmart
Enneagram: Fluent in 7
Unpopular Opinion: Believes Lululemon should be Sprout/Freedom’s compulsory uniform
Fun Fact: He tried out for X-Factor in high school and actually made it through the first two rounds!
Fun Fact: Has a special voice used to talk to her dogs, Brookie & Pennie (and is literally unable to speak to them in a normal voice)
Unpopular Opinion: Coke Zero is nasty. So is Diet Pepsi. Diet Coke for life.
Fun Fact: Makes excellent balloon animals
Unpopular Opinion: Starbursts taste better with the wrapper on
Fun Fact: His first job was teaching guitar to children who couldn’t afford lessons
Unpopular Opinion: Cold beans from the can taste good
Bucket List: To build a ranch in Alberta with a micro petting zoo, shop and dog rescue village
Work Nickname: Queen of Sprout
Fun Fact: She owns a signed copy of JK Rowling’s Order of the Phoenix
Enneagram: Fluent in 2/9/6
Unpopular Opinion: Beer and Wine are gross
Bucket List: Dining at Club 33
Work Nickname: Elder Chris / Professor Bowman
Fun Fact: Chris puts Sriracha in his peanut butter sandwiches
Enneagram: Fluent in 7/2
Unpopular Opinion: Pineapple belongs on pizza
Bucket List: Travel to Japan
Work Nickname: Just Rob
Fun Fact: He has perfected drawing a hand turkey
Enneagram: Fluent in 1/8
Unpopular Opinion: Thinks everything thicker than a t-shirt is a coat
Bucket List: More of a spur-of-the-moment kind of guy
Work Nickname: Big J
Fun Fact: Justin has been a wedding photographer for 7 years
Enneagram: Fluent in 9/6/4
Unpopular Opinion: Ben Affleck was a good Batman
Bucket List: To visit Japan
Work Nickname: A-dawg
Fun Fact: He once met Mike Myers at an acting studio
Enneagram: Fluent in 2/8/6
Unpopular Opinion: He doesn’t like the Big Bang Theory
Bucket List: Ride in a fighter jet
Fun Fact: Proud Swiftie and Greys Anatomy fan
Enneagram: Fluent in 9/2/6
Bucket List: Travel – a big 10-14 day trip to England and Ireland
Enneagram: Fluent in 6/9/2
Unpopular Opinion: Mandatory limits on social media use
Bucket List: 日本へ行く
Work Nickname: B Capp
Fun Fact: Bryan has been a photographer for 17 years!
Enneagram: Fluent in 3/1/8
Unpopular Opinion: Likes ketchup on Kraft Dinner
Bucket List: To show his kids the East and West coasts of Canada
Work Nickname: T
Fun Fact: She can type at 145 WPM with 98% accuracy
Enneagram: Fluent in 6/5/9
Unpopular Opinion: Crocs are fantastic
Bucket List: To visit Japan
Work Nickname: Dr. Mayo
Fun Fact: Chris has a Shiba Inu dog named Mika
Enneagram: Fluent in 6/5/9
Unpopular Opinion: PCs are better than Macs
Bucket List: Travel the world
Work Nickname: Kanyo West
Fun Fact: He doesn’t like hot drinks and he’s never had a cup of coffee in his life
Enneagram: Fluent in 1/6/8
Unpopular Opinion: He’s for banning TikTok
Bucket List: Get the top of his head tattooed
Work Nickname: Big Al
Fun Fact: Alex likes making video games for fun, and he would like to one day be able to release a full game
Enneagram: Fluent in 4/6/5
Unpopular Opinion: Thinks coffee is gross
Bucket List: Kick open a locked door
Fun Fact: As a child, was scared that ghosts would come at night to catch him if he didn’t finish his food
Enneagram: Fluent in 6/9/1
Unpopular Opinion: Human connection, kindness and collective effort can make a meaningful impact on the world
Bucket List: Explore the world!
Work Nickname: Court
Fun Fact: “Time Team” superfan
Enneagram: Fluent in 1/5
Unpopular Opinion: Sushi is the worst
Bucket List: European river cruise
Work Nickname: A-dawg
Fun Fact: He once met Mike Myers at an acting studio
Enneagram: Fluent in 2/8/6
Unpopular Opinion: He doesn’t like the Big Bang Theory
Bucket List: Ride in a fighter jet
At Sprout Studio, we believe in the power of community and the positive impact we can create together.
Through our partnership with “One Tree Planted,” an esteemed environmental organization, we proudly plant a tree in areas that need reforestation with every new user that joins our community.
Where we’ve planted:
Photography goes beyond images—it’s about sharing stories and embracing diversity. Our book, “The Pronoun Project,” highlights the significance of pronouns in fostering inclusivity and respecting individual identities.
With every download of “The Pronoun Project”, we donate to The Trevor Project—an organization promoting understanding and acceptance of gender identities.
Sprout Studio is an all-in-one app to help you run your business so you can spend more time on photography and make a living doing what you love.
Sign-up now and receive 20% off all annual and monthly plans in Sprout Studio – a studio management suite built for photographers by photographers.
No credit card required. Cancel anytime.
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