Resources for Photographers

Photography Pricing Calculators

If you’re trying to figure out how to price yourself as a photographer and make a living doing what you love, these pricing calculators can help you turn your passion into a thriving business. 

Learn the pricing strategies

Understand the pricing strategies for photographers, how to build packages and present them to your clients with confidence.

Calculate prices confidently

Cut out the guesswork and learn how to price yourself as a photographer. Set yourself up for profitability and sustainability.

Succeed in business

Implement the right systems and strategies and spend more time on what you love - photography - and less time on what you don’t.

We wrote the book on pricing for photographers

We exist to help you make a living doing what you love, and it’s not just about Sprout Studio, the software – a CRM and all-in-one business management tool. We want to help you thrive as a photographer. We – literally – wrote the book on pricing for photographers. Almost 15 years ago, Bryan Caporicci and Rob Nowell wrote the book Pricing for Profit, which has since been taught to 100s of 1000s of photographers around the world. 

These pricing calculators will help you price yourself as a photographer

You don’t need to read the book on pricing. We’ve built a set of calculators as a shortcut for you. Fill them out and see what you need to charge. Whether you’re figuring out how to price your prints or adjust your pricing strategy for growth, these calculators make profitable pricing accessible and achievable for every photographer. 

Built for photographers

Pricing for photographers is nuanced and specific to the photography industry. These calculators and tools are built for photographers, by photographers. 

Proven pricing principles

The strategies built into these calculators and tools are proven. They’ve been taught to 100s of 1000s of photographers around the world and refined over the years. 

Bryan Caporicci CEO of Sprout Studio

The Calculators

Print Pricing Calculator

See how much you should charge for a print and learn how to price your prints as a photographer.

Newborn Session Pricing Calculator

See how much you should charge for a portrait session and learn how to price your sessions as a photographer.

Wedding Album Pricing Calculator

See how much you should charge for a wedding album and learn how to price your albums as a photographer.

Growth Potential Indicator Score Calculator

See where you should be investing your time to get the greatest business growth as a photographer.

More Resources

Pricing resources for photographers

From our award-winning podcast, The Business of Photography, to our dozens of articles about the business of being creative, you can read and listen more about how to make a living doing what you love. 

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