Episode 345 of the Business of Photography Podcast, powered by Sprout Studio. Helping you build a thriving business doing what you love.
In this insightful episode of the Business of Photography Podcast, powered by Sprout Studio, host Bryan Caporicci engages with photographer and marketing expert Scott Wyden Kivowitz to explore effective strategies for lead generation and client acquisition in the photography industry.
Scott shares his expertise on building a sustainable lead generation system tailored for photographers. He emphasizes the importance of creating compelling lead magnets, such as informative guides or checklists, to attract potential clients. Scott also discusses the role of strategic blogging and content marketing in driving organic traffic and establishing authority in your niche.
Listeners will gain practical insights into leveraging tools like Sticky Email, Mailchimp, and Drip to automate email marketing campaigns and nurture leads effectively. Scott highlights the significance of setting up automated workflows that guide prospects through the client journey, ultimately increasing bookings and revenue.
This episode is essential for photographers seeking to enhance their marketing efforts, build a consistent client base, and grow their business through proven lead generation techniques.
Links and resources:
- Sticky Email
- MailChimp
- Drip
- Scott’s Lead Generation Course (Use coupon code ‘sprouting’ until May 31st to save 30%)
- Scott’s YouTube Channel
- Follow Scott on Instagram
- Scott’s Group for Photographers on Facebook
Full show notes at SproutingPhotographer.com/345.
This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more!
Start your free 21-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience!
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