A Photographer’s Guide to Profitable Mini Sessions
Many photographers find that mini-sessions serve as a profitable way to reach and book a large number of clients within a short period – and we agree! Hence, why we want to pass our advice for running successful mini-sessions on to you.
As a photographer, you want to be able to quickly market, schedule, and book mini-sessions with ease. Today, i’ll show you exactly how to do that – and more with Sprout Studio.
So, ready to learn how to make profitable mini-sessions work for your photography business?
If you’re more of a visual learner, check out our Mini Session Live Event replay!
1. Quick booking
First things first. Photographers want to give their clients a seamless experience when booking a mini-session (or any session for that matter). But odds are if they’re looking for a quick shoot – they’ll want the booking process to be quick too.
The best way to do this is by categorizing all of the dedicated booking pages for your mini sessions into a singular location.
This way, you can send just one link to your clients to select from the mini-sessions you offer instead of making them flip through your schedule.
In Sprout Studio, we have what’s called a Booking Catalog. This is a customizable webpage that includes all of your booking pages in one place. Photographers can easily create a Booking Catalog for their mini-sessions and display their offerings in a way which captures both their brand aesthetic and their client’s attention.
2. Scarcity mindset
Photographers may find it useful to limit their availability to clients because it actually gets them to book more! (human psychology is weird, I’ll explain)
The Law of Scarcity says that “when you believe something is in short supply, you want it more”, and the Law of Social Proof says that “there’s nothing like feeling validated based on what others are doing”.
Our advice? Limit your mini-session availability, make that availability seem scarce, and let clients know when the spots are filling up.
Logically this makes some sense for photographers too. You can only shoot so much before you burn out or literally run out of sunlight for the day.
With Sprout Studio, you can limit your availability per booking page! The number of spots taken and remaining will display to your clients on your booking catalogue and the booking page. Once it’s sold out, it gets locked. Creating both that scarcity and social proof mindset!
3. Get those repeat clients
Follow-up, follow-up, follow-up is all I can stress here! If someone has booked a mini-session with you before, following up with them is the perfect marketing opportunity for upcoming mini-sessions.
Collect emails from previous clients that booked your mini-sessions and send them a curated message that sells your upcoming sessions to them! Maybe even offer them a “loyal customer” discount.
Either way, email marketing is a great tool for mini-session traffic! It feels more personal and builds brand recognition & trust for previous clients.
Sprout Studio makes email blasts like this a straightforward process with Booking Lists! Each booking page in Sprout comes with a list of every client who booked from it along with their contact information.
Photographers can quickly get access to this in One Page on Sprout or by using booking pages as a “filter” for email marketing lists and campaigns. This makes sending email blasts or designer email campaigns for specific bookings like mini-sessions a manageable and organized experience.
Sprout is also packed with tons of free email templates to make writing and sending emails as simple as click, click, send!
Visual
Booking page with bookings (Autumn in the Hamptons)
4. Stay on top of your schedule
One Page is a really useful tool to have everything you need from client information to schedule times with you throughout the day. It’s designed to look and work great on the web, in print or on your phone.
A daily overview like this is a great tool for photographers to take with them to a shoot. But what about when you have 10 shoots in a day for mini-sessions? When organization and time management are extra important!
For that – Sprout Studio built the Daily Agenda! The Daily Agenda shows you every shoot you have, for every day, and links directly to the One Page. Photographers have access to everything they need with a quick daily overview!
5. Prioritize client experience
Double down for your repeat clients by making their experience with re-booking you better than ever when you create a custom webpage – just for them.
Admittedly, this one is more for Sprout Studio users. But that doesn’t mean all you non-Sprout-users shouldn’t think about client experience too (or you can trial Sprout for free to make it easier 😉).
Now in Sprout, your client can log in to their client portal from any page – scheduler, booking pages or contact forms. Once they’re logged in, the contact used will be automatically merged with the original from their previous shoot – not create a new one.
And although we do have a manual merging functionality in Sprout, a lot of photographers find it frustrating to deal with duplicate clients/contacts. So, we wanted to reduce the chance of repeat contacts even more by automating it!
Ready for your profitable mini-session season?
Mini sessions are great for driving business your way. The workload can be hectic but by following this mini-session guide for photographers, their profitability and your organization will skyrocket!
Check out all of the awesome features to better manage your mini sessions in Sprout Studio today by logging in or signing up!
