As a photographer, you understand the importance of showcasing your work to potential clients. Just like a car dealership wouldn’t sell a car without letting you see it, touch it, and take it for a spin. You should allow your clients to see, feel, and experience your products before they invest in them in your wedding photography business.
By offering a variety of products and showcasing all of them, you can increase your chances of boosting your sales. As a professional photographer, you have a range of products to offer your clients, from fine-art prints to leather-bound albums with photo covers. However, simply explaining the benefits of these upgrades won’t have the same impact as letting your clients see and touch them.
Showing all your products
Many photographers will offer a range of products, but only actually show one or two of them.
Many photographers will offer a range of products in their wedding photography business, but only actually show one or two of them. Or they’ll have to explain one of the upgrades when asked about it instead of being able to show it. How can you explain the benefits of a fine-art print vs a regular print if you only have the regular print? How can someone fall in love with your albums with photo covers if all you have are leather-bound albums?
Showing specific examples
Taking this idea another way, you can see how there is a huge benefit to being able to show a potential bride and groom a specific album from a wedding you photographed at their venue as opposed to showing an album from another venue.
When the bride and groom can see your work at their wedding location, they can connect with your work so much more. They feel that you “get” them and they can picture you photographing their wedding.
The more studio sample albums you have, the more you can be specific to their wedding.
Studio samples
To be able to show a variety of product options as well as a wide array of wedding locations, it is my belief that you need to have many studio sample albums when meeting with a bride and groom. The more studio sample albums you have, the more you can be specific to their wedding when showing off your work.
Action items
How to take action right away!
My actionable lesson for today’s article is simple – order more sample albums in your wedding photography business!
To be more specific, go back to your weddings from the last 2-3 years and pick out three weddings you photographed at venues that you’d like to photograph at again. Either order yourself a duplicate of that couple’s wedding album or design a new album from that wedding to order as a sample. Be sure that every one of these albums is a different size, and has a different cover, page type, and is priced properly.
Moving forward, for every wedding you photograph this year at a venue you’d like to photograph again, make it a part of your standard workflow to design and order a sample album within the month following the wedding. Again, make every one of these albums a different size, and has a different cover and page type.
This will give you a good head-start on your studio sample album collection and give you two benefits:
- You will be able to talk and show images that you created specifically from a potential couple’s wedding location when showing them a wedding album.
- You will be able to show many options to potential couples when meeting with them, showing your diversity and the many product options (and upgrades) they can invest in.
