Let’s be honest, sometimes all the juggling you do every day makes you feel like you’re just waiting for a ball to drop. From shooting, to editing, to communication… you are busy and exhausted.
What if you could focus your efforts?
Picture this:
You just finished up a shoot. You’re exhausted but know the value of getting your client their photos sooner rather than later. It means some late nights of editing, but you push through it and get them in your clients’ hands.
Phew, delivered. Hopefully your client is happy. You’ll check if they shared to social. Maybe they will even leave a review. That would be nice, but there’s no time to check just yet as you have to prepare for the next shoot.
Wait. Happy clients unlock great reviews and referrals, so isn’t making sure each client’s happy a priority? But where do you start? What truly makes someone have a better experience?
What if I told you that the most successful photographers have figured out a secret: they don’t guess what makes a client happy. They ask.
Are you ready to have happier clients?
Imagine you could have a detailed, accurate list of:
- What makes your clients happy
- What doesn’t
That would be amazing, yes? You would know exactly where to focus your limited time.
How? Ask.
You’d be surprised, your clients will tell you everything you need to know about getting more happy clients and avoiding future hiccups and missteps.
Here are 3 ways to get client feedback, with scripts you can use.
Option 1 – Send clients a quick email
Email your past client list and ask the following:
Hey NAME,
I’m always looking for ways to improve as a photographer and entrepreneur. Your opinion matters to me because I’d love more clients like you.
Would you answer 2 quick questions for me?
- What have you loved about your experience with me?
- What do you think I could have done better throughout your experience?
Thanks in advance!
Why does this work? People do love sharing their opinions if they find it easy to do so. This email keeps the questions simple, straight to the point, and asks them for their personal view (and the little “more clients like you” can go a long way here).
If you’re using Sprout Studio, you can easily send bulk emails to certain clients that match a specific set of filters (i.e. wedding clients who booked you between 2 dates) easily!
Option 2 – Interview your clients
Email your past client list and say the following:
Hey [NAME],
I really valued working with you and would love to pick your brain for 15 minutes. I’m working on improving my client experience, and honest feedback from clients like you would be incredibly helpful.
Would you be open to a quick call? I’ll keep it short and work around your schedule. Just grab a time that works: [insert scheduler link]
Looking forward to hearing your thoughts!
Why does this work? Getting on a phone call or a video meeting means clients tend to open up and elaborate a lot more than they would have through text.
Again, if you’re using Sprout Studio, you can easily send these emails in bulk and use a Scheduler to automate the scheduling and eliminate any back-and-forth with picking a date and time. Plus, the Scheduler syncs directly with your Google Calendar to avoid double-bookings and make sure you get the alerts in the right places.
Option 3 – Set up transition interviews and ask them regularly
The best option is to have these emails send automatically, at the key points in your relationship with your client. Remember the “high point” from earlier? Asking when the client is thinking about you already and happy means they would be more willing to help you out in return.
How? Ask your clients for micro-feedback about specific parts of their experience at every transition, for example:
- When they go from a lead to a booked client
- After their engagement session
- After they see their photos
- After they get their prints
And yes, you can automate all of this with a Sprout Workflow and automatically send emails based on their status changing, allowing you to confidently juggle it all.
