Email 1: The Power of Asking for Feedback

SEEDS TO SUCCESS

Do you want to know exactly how to have happier clients?

Imagine you could have a detailed, accurate list of:

  1. Things you should do more of with/for your clients
  2. Things you should do less of (or fix) with your clients

That would be amazing, yes?

Well, you can have this. How? Ask your clients!

They will tell you everything you need to know about getting more happy clients and avoiding future hiccups and missteps. Here are 3 ways to get client feedback, with scripts you can use.

Option 1 – Send clients a quick email

Email your past client list and say the following.

Hey NAME,

I’m always looking for ways to improve as a photographer and entrepreneur. Your opinion matters to me because I’d love more clients like you.

Would you answer 2 quick questions for me?

  1. What have you loved about your experience with me?
  2. What do you think I could have done better throughout your experience?

Thanks in advance!

If you’re using Sprout Studio, you can easily send bulk emails to certain clients that match a specific set of filters (i.e. wedding clients who booked you between 2 dates) easily!

Option 2 – Interview your clients

Email your past client list and say the following.

Hey NAME,

I’m always looking for ways to improve as a photographer and entrepreneur. Your opinion matters to me because I’d love more clients like you.

Would you be up for a 15-minute call where I get your input on the following:

  1. What have you loved about your experience with me?
  2. What do you think I could have done better throughout your experience?

Thanks in advance!

Again, if you’re using Sprout Studio, you can easily send these emails in bulk and use a Scheduler to automate the scheduling and eliminate any back-and-forth with picking a date and time.

Option 3 – Set up transition interviews and ask them regularly

The best option would be to set up transition interviews to do #1 or #2 above on a regular basis. You’d ask your clients for micro-feedback about specific parts of their experience at every transition, for example – when they go from a lead to a booked client, after their engagement session, after they see their photos, after they get their prints, and so on.

And yes, you can automate all of this with a Sprout Workflow and automatically send emails based on their status changing.

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