Episode 338 of the Business of Photography Podcast, powered by Sprout Studio. Helping you build a thriving business doing what you love.
In this insightful episode of the Business of Photography Podcast, powered by Sprout Studio, hosts Bryan Caporicci and Rob Nowell delve into five proven strategies to enhance success with in-person sales (IPS) for photographers. They emphasize the importance of offering printed products over digital files to provide clients with tangible memories and increase revenue.
Bryan and Rob discuss the psychological aspects of sales, drawing from resources like Influence: The Psychology of Persuasion and Pre-Suasion to understand client behavior and decision-making. They highlight the effectiveness of using tools like ProSelect to present products professionally and streamline the sales process.
Listeners will gain practical insights into creating a structured IPS workflow, setting clear expectations, and building genuine relationships with clients to foster trust and drive sales. The episode underscores the value of confidence and preparation in conducting successful in-person sales sessions.
This episode is essential for photographers aiming to boost their profitability by mastering the art of in-person sales and delivering exceptional client experiences.
Links and resources:
- Photography is best enjoyed in print
- ProSelect
- Influence: The Psychology of Persuasion
- Pre-Suasion: A Revolutionary Way to Persuade & Influence
- Join our Facebook Group
Full show notes at SproutingPhotographer.com/338.
This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more!
Start your free 21-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience!
Join the Business of Photography community on Facebook to continue the discussions between episodes. Also, be sure to join Seeds to Success, our free weekly email where you’ll discover one thing (a tip, an idea or a resource) to focus on for the week to move your business in the right direction.
