The greatest tool you have as a photographer isn’t in your camera bag

We were right back where it all started. Just eight months earlier, on a cold winter night, Mike got down on one knee and expressed his love to Courtney. He asked her her hand in marriage. The snow fell slowly from the sky and the Toronto skyline twinkled in the distance as the sun went […]

Portrait photography: a definitive journey through the customer experience

The last four days, we’ve been getting deep into the topic of “Guaranteed Referrals.” Yesterday, I broke down the customer experience for a wedding photographer, and today I’m breaking down the customer experience for a portrait photographer, and giving you the exact step-by-step journey you guide your clients through to guarantee a killer customer experience […]

Wedding photography: a definitive journey through the customer experience

Over the last three days, we’ve been getting deep into the topic of “Guaranteed Referrals” for photographers. We’ve spoken about why referrals are important, why people refer and how you can intentionally design a business with referrals as it’s core growth strategy. Today, I’ll be breaking down the customer experience for a wedding photographer. I’ll […]

The 3 simple reasons people will (or won’t) refer you

I’ve been a wedding photographer for ten years. My brand is simple – relaxed, genuine and natural. Not only does my photographic style reflect this, but the way I interact with people reflects this. Take a wedding day, for example. I am casual, but not sloppy. Professional, but not uptight. Fun, but not goofy. Personable, […]

How you can get guaranteed referrals in your photography business

You want more clients. Everyone does. There are many ways to get new clients, such as advertising, networking, social media, tradeshows, and so on. You’ve probably heard that the best way to get new clients is through referrals. But how do you get referrals? First, let’s look at why they’re so important in the first […]

The Power of Repeat Business

Those photographers that opt to build a lifetime of repeat business with the same clients (and their friends) can build a solid client base in their community that builds up a healthy and sustainable business.

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