Episode #336 of the podcast features a conversation with Bryan & Rob about effective strategies to increase your bookings with testimonials
We were right back where it all started. Just eight months earlier, on a cold winter night, Mike got down on one knee and expressed his love to Courtney. He asked her her hand in marriage. The snow fell slowly from the sky and the Toronto skyline twinkled in the distance as the sun went […]
Episode #276 of the podcast features an interview with Trevor Dayley. Discussion topics: Customer experience, setting context, increasing referrals, and exceeding expectations.
The last four days, we’ve been getting deep into the topic of “Guaranteed Referrals.” Yesterday, I broke down the customer experience for a wedding photographer, and today I’m breaking down the customer experience for a portrait photographer, and giving you the exact step-by-step journey you guide your clients through to guarantee a killer customer experience […]
Over the last three days, we’ve been getting deep into the topic of “Guaranteed Referrals” for photographers. We’ve spoken about why referrals are important, why people refer and how you can intentionally design a business with referrals as it’s core growth strategy. Today, I’ll be breaking down the customer experience for a wedding photographer. I’ll […]
How to create a photography business with happy clients, repeat clients and more referrals than you can handle
You want to have happy clients. You want those clients to turn into repeat clients. You want those clients to refer you to more people who will turn into happy clients, who will turn into repeat clients and then refer even more people to you. Who will turn into happy clients, who will turn into […]
I’ve been a wedding photographer for ten years. My brand is simple – relaxed, genuine and natural. Not only does my photographic style reflect this, but the way I interact with people reflects this. Take a wedding day, for example. I am casual, but not sloppy. Professional, but not uptight. Fun, but not goofy. Personable, […]
You want more clients. Everyone does. There are many ways to get new clients, such as advertising, networking, social media, tradeshows, and so on. You’ve probably heard that the best way to get new clients is through referrals. But how do you get referrals? First, let’s look at why they’re so important in the first […]
Episode #260 of the podcast features an interview with Daniel Waters. Discussion topics: Getting recommendations, co-promotion, content marketing, proper language.
Those photographers that opt to build a lifetime of repeat business with the same clients (and their friends) can build a solid client base in their community that builds up a healthy and sustainable business.